Suppose you have several landing pages for your AdWords campaign or other advertising program, and you want to know which such page is most effective at generating e-commerce transactions. You have Google Analytics reliably tracking e-commerce transactions. You won’t find this information in the e-commerce section, but there are several ways for Google Analytics to [...]
In recent weeks we have had two client accounts on AdWords “hijacked.” Someone was able to discover or hack the passwords for two different email logins, presumably either by inadvertent disclosure or use of weak / easy-to-guess passwords. Campaigns were created that targeted keywords related to screen savers and loans, and the ads took users [...]
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