Archive for May, 2009

Miva Merchant and Google Analytics

Friday, May 22nd, 2009

Why reinvent the wheel?
If you have an online store based on Miva Merchant, you’ll probably want to know where your buyers are coming from. Miva Merchant 5 does not include this capability by default, and it can take a good working knowledge of both Miva and Google Analytics to create your own solution.
Or, you can [...]

AdWords trademark permission application

Thursday, May 21st, 2009

If you need permission to use a trademarked term on AdWords, you can go to https://services.google.com/inquiry/aw_tmauth to apply for a waiver. As we noted last week, Google will be loosening the AdWords trademark policy.

AdWords trademark policy changes bring fairness to advertising

Friday, May 15th, 2009

After recent news from Yahoo Sponsored Search and Microsoft adCenter that both programs are shifting to draconian trademark protection policies, it is a quite refreshing to hear Google breathe some reason back into search advertising.
For years trademark owners have objected to the use of their marks in competitive advertisments, some going so far as to [...]