Archive for September, 2009

10 AdWords setup tips

Wednesday, September 30th, 2009

Here is a quick checklist of commonly missed tasks that should be undertaken when setting up an AdWords account and new AdWords campaigns. Determine if you’ll use pre-pay or post-pay. We only recommend pre-pay for those cases where you need precise control over the total budget consumed over the life of a campaign. Note that [...]

Do you know where your ads are? AdCenter’s Publisher Placement Report

Tuesday, September 29th, 2009

Just last week we looked at Yahoo’s Ad Placement Report, how it can help optimize your Yahoo PPC campaigns and how discloses the huge number of sites included as part of the Yahoo Search network. Does Microsoft adCenter offer a similar report? Yes, the Publisher Placement Performance report. Running the report is extremely easy. Access [...]

DoubleClick Ad Exchange expands Google’s content network

Friday, September 18th, 2009

Google has just announced DoubleClick Ad Exchange and provided more details for advertisers in the AdWords Blog. For advertisers, this means more sites will be available through the content network, many of them large, marquee brands that were previously difficult to reach for many small advertisers. Ad space purchased through the DoubleClick Ad Exchange will [...]

Yahoo Sponsored Search Discloses Ad Placements…And More

Thursday, September 17th, 2009

A week ago Yahoo announced a new feature/report for Yahoo Sponsored Search advertisers, the Ad Delivery Report. In short, it’s a report that tells you where your ads are being shown across Yahoo’s (vast) network, along with performance data. It’s a helpful report to run, and discloses just how many different sites Yahoo places your [...]

Adobe + Omniture, why?

Wednesday, September 16th, 2009

Adobe is buying Omniture, a leading provider of web analytics and analysis provider.What does this mean for online marketers and our clients? This struck me as an odd combination until I started digging a little further into recent history of these companies and the direction of application development. Adobe makes software such as Acrobat, Dreamweaver, [...]

adCenter provides ad preview feature

Thursday, September 10th, 2009

Finally Microsoft adCenter has an ad preview feature so that you can see if your ad is appearing in Bing, and how it will look. The tool only works from within the Campaigns tab, and it doesn’t support testing by location (yet). You also can’t click on the ad to test it, so there’s no [...]

Digital signatures and encryption for Mac Mail

Tuesday, September 1st, 2009

Using Mail on the Mac for digitally signed and encrypted messages is very easy…once your certificate has been obtained and setup. First, some quick definitions: Digital Certificate — A digital certificate uniquely identifies you and makes it possible for people to encrypt messages so that only you can read them. You obtain a digital certificate [...]