AdWords’ default “All visitors” remarketing list has an unmodifiable 30-day look-back window or “membership duration.” Sometimes you want something longer (or shorter). In particular, you may want to save AdWords budget by excluding people from seeing an ad after they’ve clicked on one. (Note that there’s an upper limit of 180 days for search, 540 […]
Why pay twice for the same visitor? You can save money in AdWords by excluding ad impressions for people who have already clicked on an ad. This may be appropriate if you feel that the first click generates enough awareness that subsequent visits would occur through natural results. For example, one of our clients is […]
I recently have been creating Google Analytics goals for a client whose profile is set up to show full domains. The goals corresponded to particular pages, for which the instructions say to exclude the domain. Doing so will not allow the goals to fire. Instead include the full domain as it appears in the All […]
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