«
»

AdWords dayparting

Posted by Josh on Friday, June 16th, 2006.

AdWords now has dayparting, or as they refer to it, “ad scheduling.” This means that you can now run or pause campaigns at any time of day.

A few important details:

  • Scheduling is managed at the campaign level, not ad group, ad, or keyword.
  • Time can be specified in 15 minute increments.
  • In Simple Mode you can pause your campaign for specified periods.
  • In Advanced Mode you can specify a percentage of the normal bid to use for specified periods.

Prior to the feature’s release, a Google representative indicated that the time selection would apply to the timezone of the searcher, not your time zone. This is no longer the case. The times are with respect to the time zone you have set for your account. You can read more here.

© Web 1 Marketing, Inc.

Bookmark and Share

Categories: AdWords.

Both comments and pings are closed.

One Response to “AdWords dayparting”

  1. ColaDesigns Says:
    June 16th, 2006 at 3:14 pm

    I think this new resource for PPCers is especially useful. I was affiliating a few clickbank sites a while back that seemed to have around five sales every morning by the time I woke up. When I got home from school I had around 500 more clicks but no more sales. This pattern continued for a week. It was still profitable for me but I kicked myself every night for not pausing the campaign when I woke up. With this tool I can avoid paying for 500 extra clicks.

    -Martin http://www.beginningmarketing.blogspot.com