AdWords Video Ads
AdWords is about to roll out click-to-play video ads. Unlike the rich media advertisements and banners you see on Yahoo! and other content sites, the new video ads will not play until a user clicks on them.
The video ads share many characteristics with AdWords’ existing ad formats — text, image, and Flash — including:
- Ads will compete with others through the AdWords content network.
- Advertisers can bid on a CPC or CPM basis.
- Ads can be distributed by both site- and keyword-targeted campaigns.
- Ads can be geo-targeted.
The new video ad format, like images and Flash, provides advertisers with a much stronger branding opportunity than text-ads do as well as an opportunity to present product demonstrations and complex messaging to potential customers.
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