Amazon to Offer Contextual Advertising?
Amazon is testing an online advertising service for affiliates that would compete with Google’s AdSense and Yahoo’s Publisher Network. Details aren’t exactly forthcoming from the giant online superstore. Amazon’s advertising network could become a significant threat to the two “big guns” if it gains significant traction among site owners, although the entrenchment of both Google and Yahoo will make progress difficult unless they focus on new web properties.
Amazon’s network could represent a significant new channel for advertisers interested in reaching non-search sites. Most content advertising networks are better suited to consumer products and services rather than those for businesses, and I suspect that this will be even more true for Amazon’s network because of their consumer focus.
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