Internet Marketing Blog

I’ve been doing keyword research for a client and found this little gem of a bug (feature?) in the Overture’s Keyword Suggestion Tool. Try searching on “space background” and compare the results to what you find with “space backgrounds”. Note the first result in each case (as of May 31, 2006) shows 70,799 searches. Well, […]

I took a brief look at Google Trends in a previous post. A recent blog comment over at SEOmoz has me thinking more about its potential utility. Stemming The comment points out how Google Trends is a great stemming research tool using this example. While the trends tool doesn’t provide absolute traffic statistics, their is […]

Search Engine Watch has been playing with the new Google Trends tool. I was eager to see what kinds of numbers it provides. Answer: none. Everything is shown relative to itself, no absolute numbers, no keyword versus keyword statistics. However, if you want to know what cities, regions, or languages dominate a keyword, you can […]

Google has made their traffic estimator accessible without an AdWords login. The tool is a bit misnamed in that it estimates ad clicks and costs; it does not provide an estimate of the number of queries. It may be possible to elicit some useful keyword statistics from this tool, particularly the relative popularity of different […]

What other explanation can there be? For at least the past month, Overture’s keyword suggestion tool has not shown any results for keywords that include “analysis”. According to the tool, there are not enough searches on business analysis, keyword analysis, data analysis, etc. to register. This is obviously wrong. Note that it does work for […]

Remember these numbers: Pre-owned cars – 2,124 searches Used cars – 1,143,275 searches One of the maxims of product marketing is that it is very difficult and expensive to educate potential customers, hence it is usually better to describe products with language already in use for similar products: Less differentiation and more imitation. This is […]

I’m always on the lookout for new and better resources, particularly those that help me client SEO and PPC campaigns for my clients. I’ve been recently given the opportunity to try Trellian’s KeywordDiscovery as an alternative to tried and true WordTracker. Here are some initial thoughts: The interface is very clean and relatively straightforward. It’s […]