Google Dominates SEM Spending
Friday, January 13th, 2006A recent article at WebProNews summarizes forthcoming SEMPO research into Search Engine Marketing spending by SEM firms. It comes as no surprise that 95% of firms surveyed advertises with Google AdWords, significantly more than the still-respectable 60% who advertise with Yahoo! Search Precision Match (formerly Overture). There is parity between the two rivals’ content networks […]