Now that Google is allowing searchers to specify the location of search results, it is more important than ever to ensure search engines know where your click-and-mortar business is located. We recently wrote about local SEO (part 1, part 2), and now would be a good time to take basic steps to improve the likelihood […]
Recently we blogged about local SEO and local store marketing. There we talked about adding local listings to online service directories. In this installment, we’ll provide some specifics about improving the ranking of your Google local listing and visibility in map results for geographic searches. David Mihm has written an excellent report on local SEO. […]
Studies indicate that “70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services.” (The Kelsey Group and ConStat Indicates) Ian White reported that “40% of [search] queries have local intent.” If you own a business that depends on local traffic – restaurants, lodging, retail stores and/or services – you simply […]
There are scores of free SEO tools on the web, but here is a very quick way to uncover some direct competitors, industry-related sites, and web sites that link to your competition. In Google type: “related:www.somedomain.com”. (Note that there is no space between the “:” and the domain name.) That’s it. Try it with a […]
The first afternoon presentation, “SEO Ranking Factors in 2009,” brought together a large number of SEO luminaries, largely through soon-to-be-released survey results conducted by SEOmoz. Also on the panel were Yahoo!‘s Laura Lippay and the always entertaining Marty Weintraub of aimClear. What is the state of SEO ranking factors for 2009? About the same as […]
I have spent the morning in two social media sessions. The number of platforms for sharing information is still pretty concentrated: Twitter, Facebook, Digg, StumbleUpon, delicious, and Reddit. Note how similar this list would have looked one year ago, which is forever in this segment of online marketing. What has changed dramatically is the number […]
Here’s a tip for finding negative keywords for PPC campaigns as well as websites to link to for linking campaigns. Set up Google Alerts for those keywords your advertising on. Depending on the popularity of your keyword(s) you should start receiving emails from Google pretty quickly with links to various articles, blogs and websites. It’s […]
A couple weeks ago we wrote a post on article marketing, providing a free directory list of the top 5 article marketing directories. The list isn’t long, because the fact of the matter is, there are lots of article directories out there that aren’t worth a dime. But the fact of the matter is, those […]
There is much debate about the usefulness of article marketing, from both a SEO standpoint or simply to promote your business. Many SEO consultants insist it’s lost much of it’s value, while others have created some very successful businesses out of it. As article marketers ourselves, we believe the glass is half full. Matter of […]
Websites like TinyURL allow you to shorten long URL’s into short ones. For instance, you might be reading a post on our blog that has a long URL, such as http://www.web1marketing.com/blog/index.php/archives/international-seo-subdomains-or-folders/. This can cause problems in email and will take up all of your message room in text messages or Twitter. TinyURL converts this into […]
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