Internet Marketing Blog

Recently a prospective client asked how best to handle international versions of their online content. They will have different versions of their copy in different languages. Should they create separate websites? Use subdomains? Or use folders in the main site? The use of separate websites, e.g. www.company.cn vs. www.company.be, has only one SEO advantage over […]

Someone recently asked if it was better for SEO to have dedicated or shared hosting for their website. First, a little background: Your web address is translated into an IP address, a set of numbers that identifies the web server that hosts your website. Your web address has only one IP address. For instance, the […]

Want to do SEO yourself? Or do you want to save time and money working with SEO consultants like us? Here are some free SEO tips to get your started: Write more — You can’t have too much content. Not only will it help with your most important keywords, it will also help acquire traffic […]

In a previous post on keyword competitiveness, we described a long list of factors that help determine how difficult it would be to achieve top search engine ranking on a keyword based upon competing websites. The process of thoroughly examining the situation is usually unrealistically involved, and the effort would not substantially change the tactics […]

If you have a large online catalog, you’re way ahead of many other sites that seek to implement effective on-site SEO techniques. Why? Because search engines love content, and your catalog probably contains a lot of it. Here are some tips for search engine optimizing e-commerce websites: Put your entire catalog online — All that […]

We introduced BlogRush in a previous post, and now they have disclosed the source of some intermittent availability problems. In addition to hardware failures at their ISP, they have run into problems of abuse. I suspect (hope?) they had some ideas about how their system could be manipulated early on; even if they didn’t they […]

We’re trying out BlogRush to see if it generates more traffic and links to this blog. (Note that this is a referral link.) BlogRush is an interesting little tool that shows headlines from “related” blog posts alongside your own blog. All you need to do is sign up for an account and insert a little […]

According to recent posts at the Search Engine Roundtable Forums, Yahoo! has removed category links from search engines results. In doing so, we feel that Yahoo! has significantly devalued the directory and reduced the justification for the Yahoo! Directory Submit fees. It is our opinion that the primary value of Yahoo! Directory listings has been […]

We have just launched our simple and free backlink checker tool. Simply enter the URL of the website that you’d like to check, click Submit, and wait a few seconds for the number of backlinks to be displayed. The tool will show the number of links that Google, Yahoo, and MSN see linking to you. […]

Today we examined backlink statistics using Yahoo the same way we always do, and we noticed a huge drop in the number of backlinks reported. We don’t yet know of any reason for this change, but we have data spanning it for three websites that suggest that it is systematic. How to check backlinks in […]