What is the purpose of your website’s home page? Is it to brand, sell a product, talk about the company, direct people to the right information, or entertain visitors? Should it be colorful or stark? Simple or busy? Focused or comprehensive? All of the other questions and concerns are acadmic if website visitors leave, which […]
Usability guru Jakob Nielsen recently summarized common website mistakes that result in lost business, both online and offline. These include: Aggressive home page promotions that annoy users and diminish trust. Lack of consistent design and navigation throughout the site. Poor information presentation/navigation and lack of good search. Over-emphasis on being new and different at the […]
Google Sitemaps and Yahoo! Submit provide you with a means of telling the search engines about all of the pages on your site that you’d like indexed. Both programs allow you to upload a text, XML, or RSS file that lists every page and specify additional parameters that may affect indexing. Do you need to […]
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