Internet Marketing Blog

What is the purpose of your website’s home page? Is it to brand, sell a product, talk about the company, direct people to the right information, or entertain visitors? Should it be colorful or stark? Simple or busy? Focused or comprehensive? All of the other questions and concerns are acadmic if website visitors leave, which [...]

I admit it: I’m Google fan. One really big reason is Google Maps, which rewrote the book on mapping (although ironically it’s now falling a little behind competitors on the feature front). Similarly Google Finance demonstrates how to combine DHTML and fabulous interface design to create a very powerful yet easy-to-use visualization and analysis tool. [...]

Usability guru Jakob Nielsen recently summarized common website mistakes that result in lost business, both online and offline. These include: Aggressive home page promotions that annoy users and diminish trust. Lack of consistent design and navigation throughout the site. Poor information presentation/navigation and lack of good search. Over-emphasis on being new and different at the [...]

Google Sitemaps and Yahoo! Submit provide you with a means of telling the search engines about all of the pages on your site that you’d like indexed. Both programs allow you to upload a text, XML, or RSS file that lists every page and specify additional parameters that may affect indexing. Do you need to [...]

QuickCaptcha allows you to easily add a PHP CAPTCHA to your website. This particular tool is was written to be both flexible and easy to use. What are CAPTCHA’s? CAPTCHA is an acronym for “completely automated public Turing test to tell computers and humans apart”. Or in English, it’s a method of differentiating humans users [...]

The following Firefox extensions are incredibly useful for all kinds of web-related work: ColorZilla – Investigate and copy colors, check coordinates, and zoom. Googlebar – Search various Google properties, within a domain, examine the cache, and more. Greasemonkey – Customize other people’s websites with ready-made or custom plugins. SessionSaver – Save tab sets and histories [...]

Redirection limit refers to a browser setting that limits the number of times your browser will accept “redirections” from one host to another. For instance, a site may have been moved from one server or URL to another for technical or other reasons, and to make it easier on users, the site owners can implemented [...]