http://www.web1marketing.com/blog/index.php/archives/ctr-explained/ News and Views on SEO, SEM, and Web Design Thu, 08 Sep 2011 20:16:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.web1marketing.com/blog/index.php/archives/ctr-explained/comment-page-1/#comment-39356 Interpreting AdWords statistics Fri, 08 Jul 2011 21:28:20 +0000 http://www.web1marketing.com/blog/?p=715#comment-39356 [...] I’ve blogged before about how to interpret CTR and what conditions are necessary for a valid comparison of two ads. In one recent case we created two identical ads that went to different landing pages so that we could test the effectiveness of each landing page. The assumption is that each ad — being identical — will deliver virtually identical traffic to each landing page. Well, here’s what we found in AdWords: [...] [...] I’ve blogged before about how to interpret CTR and what conditions are necessary for a valid comparison of two ads. In one recent case we created two identical ads that went to different landing pages so that we could test the effectiveness of each landing page. The assumption is that each ad — being identical — will deliver virtually identical traffic to each landing page. Well, here’s what we found in AdWords: [...]

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