DoubleClick Ad Exchange expands Google’s content network

Posted by Josh on Friday, September 18th, 2009.

Google has just announced DoubleClick Ad Exchange and provided more details for advertisers in the AdWords Blog. For advertisers, this means more sites will be available through the content network, many of them large, marquee brands that were previously difficult to reach for many small advertisers.

Ad space purchased through the DoubleClick Ad Exchange will appear in the AdWords interface just like any others in the content network, except that some properties may choose to remain anonymous, in which case they will appear in your account like this: “123456.anonymous.google.” There is currently no visual indication which sites sell advertising inventory directly versus those that use the DoubleClick Ad Exchange.

Sites that sell ad inventory through DoubleClick Ad Exchange must agree to the same quality guidelines as other content network participants.

This announcement only affects advertisers that currently advertise on the content network. It does not affect search advertising.