Goodbye Yahoo Publisher Network

Posted by Josh on Wednesday, March 31st, 2010.

According to TechCrunch, the Yahoo Publisher Network is being shut down. Participants are being directed to Chitika as an alternative.

Yahoo Publisher Network can be thought of as Yahoo’s version of Google AdSense, a program that allows website owners to easily display and gain revenue from ads.

This change primarily affects publishers of ads, not advertisers, though it is not yet clear if advertisers must also make the transition to Chitika. We think it is very likely that Yahoo will either maintain control of the advertiser side or work with Microsoft adCenter to manage content network advertising.