Google AdWords hourly reporting
Google has just rolled out hourly reporting for AdWords participants. The most obvious benefit is that you can see what time of day your users are searching for you and clicking on your ads. This information may be helpful for your organization if for no other reason than you can now tailor dayparting to show your ads when they are most effective. A second benefit is that you can now find out when your budget is running out if you are using the accelerated bidding method.
More information on hourly reporting can be found in the AdWords support pages.
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