Google AdWords Print & Broadcast Advertising
Google has recently begun an experiment with AdWords placements in traditional printed magazines. (Remember them?) The initial auction for participation has ended with winners to be notified by email today. These winners’ ads will be shown in various popular magazines in April. They are testing newspaper ads in Chicago and are investigating broadcast media as well.
In this article, Susan Kuchinska describes how Google wants to make their print ad program an aggregator of both ads and media, providing advertisers with the ability to purchase exposure in places that they otherwise could not economically.
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