Google AdWords review times may be increasing
AdWords used to provide nearly instantaneous launch of new ads, ad groups, and campaigns. However we recently uploaded a new campaign into an existing account (one campaign had already been running for several months). The new campaign was uploaded in paused mode from AdWords Editor several days in advance of its launch to replace the old campaign. At midnight of the launch date, the new campaign was enabled, the old one paused. It took about one full day for ads to begin showing. Because of the nature of the campaign, we could not launch the ads early, so we were stuck waiting. Support was kind enough to expedite the review in this case, although I don’t know if this could be expected to occur on a regular basis. We learned that the review process is not triggered by creation of a paused ad, rather the ad must be created and active. It might work to create the ads, activate them momentarily, then pause them again. Doing so might put them in the review queue.
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September 6th, 2009 at 6:04 pm
I’ve never really enjoyed the process in which Google reviews there Adwords campaigns. I went through the same thing once and it kind of frustrated me. Hopefully what you went through wasn’t as bad as mine.