Google Dominates SEM Spending
A recent article at WebProNews summarizes forthcoming SEMPO research into Search Engine Marketing spending by SEM firms. It comes as no surprise that 95% of firms surveyed advertises with Google AdWords, significantly more than the still-respectable 60% who advertise with Yahoo! Search Precision Match (formerly Overture). There is parity between the two rivals’ content networks with about 46% participating in Google AdSense and Yahoo! Search Content Match. (I wonder how much overlap there is in that 46%?)
Total spending on search advertising is quoted as being around $5.75 billion. It is not clear if this represents total spending or just the direct cost of ad fees (PPC and CPM costs excluding management).
Stay tuned for more details.
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