IAB Lead Generation Best Practices
The Internet Advertising Bureau (IAB) recently proposed Lead Generation Best Practices for advertisers and publisher/vendors. Advertiser best practices focus on transparency toward the consumer, and publisher/vendor guidelines promote data integrity.
These best practices are intended for online direct marketing efforts like opt-in email campaigns and newsletter subscriptions, but their principles are equally valid for offline direct marketing. Application of the advertiser best practices may instill a level of trust that makes your target audience more receptive to all of your direct marketing messages.
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