New AdWords Tabbed Interface
Google AdWords continues to roll out new features. We recently discussed dayparting and a new method for ad rotation. Now they are tinkering with the interface within particular ad groups, adding Summary, Keywords, and Ad Variations tabs. Being accustomed to the old all-in-one layout from before, I’m not yet comfortable with this new development and don’t find much real utility in it, plus they have made the date range options less visible. Fortunately for luddites like me, there is a link near the bottom to view all tabs, so now my mouse wheel won’t gather dust.
I’m sure that part of the impetus for this change is usability and standardization of controls. I also wonder if these changes presage new features, ones that I can’t even guess at right now.
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