Seeing invalid clicks in Google AdWords
Google AdWords now includes a column in some reports that estimates the number of invalid clicks on your ads. More information can be found in the Inside AdWords blog and the AdWords Help Center.
Invalid clicks are those caught by the AdWords system that are not charged to your account. Their are a number of factors that may make a click invalid, but Google won’t reveal the specifics. Some indicators might include:
- Multiple clicks in a short period of time.
- Multiple clicks from the same computer or many computers sharing the same or similiar IP addresses.
- Repeated clicks over time from the same computer.
- Clicks on a large number of ads on the same page.
- Clicks on ads happen immediately after the page is loaded, indicating a person has not had time to really look at the results.
Invalid click report data is available from January 1, 2006 onward. The system will not allow you to generate reports for earlier periods.
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