The Google Retail Advertising Blog recently posted sales cycle statistics for a variety of consumer products. At the low end, shoppers took an average of 7 days to purchase pet supplies, while they took 16 days for electronics. The data did not include purchases larger than home appliances like cars or homes which presumably take […]
Over the years we have managed a lot of pay-per-click campaigns for a variety of clients. Some of them have a thorough understanding of conversions, while there are still a lot that don’t. It is still surprising to find companies that only measure the success or failure of their AdWords campaigns (or less often Yahoo! […]
Why reinvent the wheel? If you have an online store based on Miva Merchant, you’ll probably want to know where your buyers are coming from. Miva Merchant 5 does not include this capability by default, and it can take a good working knowledge of both Miva and Google Analytics to create your own solution. Or, […]
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