Tag Browsing

301 Redirects adCenter AdWords Article Marketing Bidding Strategy Bing Blogging Click Fraud Content Development Content Networks Conversions Display Ad Network Domains E-Commerce Facebook Google Google Analytics Internationalization Internet Advertising Keyword Research Keywords Landing Pages Link Building Linking Local SEO Mobile Search On-Page Factors Pay Per Click PPC Programming Redirects Search Engine Optimization Search Engines SEM SEO Social Media Tools Trademarks Twitter Usability Web Analytics Web Design Web Marketing Yahoo! Yahoo Sponsored Search

Currently Browsing Facebook

Viral social media example

When Ikea wanted to build awareness of a new store in Malmö, they used Facebook as the basis for a viral giveaway campaign. This video provides the details. Basically they posted photos of “rooms” within the store, and then gave away items within each room to the first person to “tag” that item in the […]

SEO vs. SMO – hold your horses

A friend recently pointed me toward an article that says “SEO is Dead” because of the rise of Social Media Optimization, or SMO. The article is wrong, and here’s why: First, search traffic is still growing. People still use search to find products and services, background information, reviews, and competitive pricing. People may get ideas […]

Risks of social media: business is not personal

Social media is all the rage. Facebook and Twitter have millions of users broadcasting information to each other in an amorphous and humongous online social web that now extends beyond desktop computers into iPhones and Blackberries as they roam the globe. Many companies see this as fertile territory for promoting their brands, and some are […]