We aren’t designers, but we sure like good design. Not just pretty design. We like design that helps our clients sell more stuff, join their organization, download materials, subscribe to newsletters…, to respond to their call-to-action. Whereas our focus with search marketing is to increase the size of the sales funnel’s opening, user experience design […]
You can drive all the traffic in the world to your website, but it’s a waste the visitors don’t convert. Form design is very often a significant contributor to poor conversion rates. While Key Principles and Specific Recommendations that follow are generally written for forms that solicit contact information from potential customers, they can also […]
When you create online advertising of any kind, it is possible to “tag” the ads in a way that website analytics software like Google Analytics and WebTrends can provide additional information about these traffic sources. For example, tagging can make it possible to tell exactly which ad among several provides the most online purchases or […]
Bounce rates are commonly used as KPIs for all kinds of websites since they show the “stickiness” of a site for new visitors. If people leave the site right away (high bounce rate), either the landing page is under-performing, or the wrong kinds of visitors are going there. However, having a low bounce rate may […]
Over the years we have managed a lot of pay-per-click campaigns for a variety of clients. Some of them have a thorough understanding of conversions, while there are still a lot that don’t. It is still surprising to find companies that only measure the success or failure of their AdWords campaigns (or less often Yahoo! […]
AdWords just announced that they will soon factor in landing page load times into the quality score that helps determine your ad’s position. The reasons for this are, in effect, to reward site owners who provide responsive sites and punish those that make users wait. We have no idea yet how much of an impact […]
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