We have recently developed a new tool, our Google Analytics Tag Validator, to help diagnose issues constructing URLs for advertising and tracking. If you’re tagging landing page URLs for AdWords, adCenter, Facebook advertising, and so on, this tool will help make sure that your composite URLs are properly constructed. Among other things, it alerts you if […]
Yahoo! Clues is a new tool that offers insight into search trends. Think of it as a version of Google Trends that only provides a month’s worth of data. It does try to provide additional demographic information such as gender and income breakdown, but this data almost certainly only applies to the very small portion […]
Submitting a sitemap to Bing is trivially easy. Simply go to http://www.bing.com/webmaster/ping.aspx?sitemap=www.YourWebAddress.com/sitemap.xml, replacing “www.YourWebAddress.com/sitemap.xml” with your website’s sitemap URL. Unfortunately this method provides no feedback about the success of processing your sitemap or if errors were encountered. The more advanced method is to utilize Bing Webmaster Tools. Adding your site enables you to see information […]
Over the years we’ve lamented the online popularity and over-reliance on Flash because of concerns relating to usability, navigability, indexability, measurability, portability, and so on. Now Steve Jobs has provided a litany of additional reasons that Flash is not supported by Apple products including the iPad, iPod, and iPhone. While some of our concerns make […]
Google Labs just rolled out a browser size tool to help you see how your website is seen by people with different screen sizes (more literally, browser winder sizes). This tool can tell you if an important elements of you page is showing up “above the fold” or if it remains hidden unless users scroll. […]
Clients often ask if they need a Content Management System (CMS) to help manage website changes. In theory, these allow organizations to effectively manage their own site changes. This post will delve into the pros and cons of using a CMS. As their name implies, Content Management Systems are software packages that make website maintenance […]
Just last week we looked at Yahoo’s Ad Placement Report, how it can help optimize your Yahoo PPC campaigns and how discloses the huge number of sites included as part of the Yahoo Search network. Does Microsoft adCenter offer a similar report? Yes, the Publisher Placement Performance report. Running the report is extremely easy. Access […]
Adobe is buying Omniture, a leading provider of web analytics and analysis provider.What does this mean for online marketers and our clients? This struck me as an odd combination until I started digging a little further into recent history of these companies and the direction of application development. Adobe makes software such as Acrobat, Dreamweaver, […]
Social media is all the rage. Facebook and Twitter have millions of users broadcasting information to each other in an amorphous and humongous online social web that now extends beyond desktop computers into iPhones and Blackberries as they roam the globe. Many companies see this as fertile territory for promoting their brands, and some are […]
AdWords has added the ability to see what keywords are triggering ad impressions without running a Search Query Report. Simply open up an ad group to view the keywords, and a button will appear above the keyword list that says “See search terms….” Clicking on it will present you with two options where you can […]
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