There was–quite recently–a time when we seemed to have reached a pleasant stasis: everyone had finally thrown off the limitations of the 640×480 screen, even the 800×600, and we had tons of real estate to execute beautiful, elaborate designs. However, the explosive growth of mobile browsing, as well as the continued expansion of form factors, […]
We aren’t designers, but we sure like good design. Not just pretty design. We like design that helps our clients sell more stuff, join their organization, download materials, subscribe to newsletters…, to respond to their call-to-action. Whereas our focus with search marketing is to increase the size of the sales funnel’s opening, user experience design […]
Over the years we’ve lamented the online popularity and over-reliance on Flash because of concerns relating to usability, navigability, indexability, measurability, portability, and so on. Now Steve Jobs has provided a litany of additional reasons that Flash is not supported by Apple products including the iPad, iPod, and iPhone. While some of our concerns make […]
Google Labs just rolled out a browser size tool to help you see how your website is seen by people with different screen sizes (more literally, browser winder sizes). This tool can tell you if an important elements of you page is showing up “above the fold” or if it remains hidden unless users scroll. […]
Adobe is buying Omniture, a leading provider of web analytics and analysis provider.What does this mean for online marketers and our clients? This struck me as an odd combination until I started digging a little further into recent history of these companies and the direction of application development. Adobe makes software such as Acrobat, Dreamweaver, […]
Bounce rates are commonly used as KPIs for all kinds of websites since they show the “stickiness” of a site for new visitors. If people leave the site right away (high bounce rate), either the landing page is under-performing, or the wrong kinds of visitors are going there. However, having a low bounce rate may […]
We were just revisiting an old client’s site, and we were struck by how narrow the design looks, having been designed to fit on 800 pixel screen widths. (My MacBook Pro’s “squat” 1440×900 screen definitely exaggerates this effect.) It used to be considered a best practice to design websites for 800×600 pixel displays. This width […]
The golden rule for good web design is simply: Don’t annoy users. They will leave. A lot of big, beautiful, and expensive web sites commit cardinal sins that result in higher bounce rates and lower sales. Most annoying behaviors are easy to avoid. These sins include: Splash pages Sound or music when the page loads […]
Want to do SEO yourself? Or do you want to save time and money working with SEO consultants like us? Here are some free SEO tips to get your started: Write more — You can’t have too much content. Not only will it help with your most important keywords, it will also help acquire traffic […]
There is a rising debate regarding the use or omission of “www” for website addresses. For instance, should a company use “http://widgets.com” or “http://www.widgets.com”? The debate is debate is getting somewhat heated in some venues, and there is even an organization advocating the omission of “www”. We have a problem with this. We don’t have […]
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