We aren’t designers, but we sure like good design. Not just pretty design. We like design that helps our clients sell more stuff, join their organization, download materials, subscribe to newsletters…, to respond to their call-to-action. Whereas our focus with search marketing is to increase the size of the sales funnel’s opening, user experience design […]
Over the years we’ve lamented the online popularity and over-reliance on Flash because of concerns relating to usability, navigability, indexability, measurability, portability, and so on. Now Steve Jobs has provided a litany of additional reasons that Flash is not supported by Apple products including the iPad, iPod, and iPhone. While some of our concerns make […]
Clients often ask if they need a Content Management System (CMS) to help manage website changes. In theory, these allow organizations to effectively manage their own site changes. This post will delve into the pros and cons of using a CMS. As their name implies, Content Management Systems are software packages that make website maintenance […]
You can drive all the traffic in the world to your website, but it’s a waste the visitors don’t convert. Form design is very often a significant contributor to poor conversion rates. While Key Principles and Specific Recommendations that follow are generally written for forms that solicit contact information from potential customers, they can also […]
We were just revisiting an old client’s site, and we were struck by how narrow the design looks, having been designed to fit on 800 pixel screen widths. (My MacBook Pro’s “squat” 1440×900 screen definitely exaggerates this effect.) It used to be considered a best practice to design websites for 800×600 pixel displays. This width […]
The golden rule for good web design is simply: Don’t annoy users. They will leave. A lot of big, beautiful, and expensive web sites commit cardinal sins that result in higher bounce rates and lower sales. Most annoying behaviors are easy to avoid. These sins include: Splash pages Sound or music when the page loads […]
Want to do SEO yourself? Or do you want to save time and money working with SEO consultants like us? Here are some free SEO tips to get your started: Write more — You can’t have too much content. Not only will it help with your most important keywords, it will also help acquire traffic […]
Suppose you have several landing pages for your AdWords campaign or other advertising program, and you want to know which such page is most effective at generating e-commerce transactions. You have Google Analytics reliably tracking e-commerce transactions. You won’t find this information in the e-commerce section, but there are several ways for Google Analytics to […]
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