Yahoo! Clues is a new tool that offers insight into search trends. Think of it as a version of Google Trends that only provides a month’s worth of data. It does try to provide additional demographic information such as gender and income breakdown, but this data almost certainly only applies to the very small portion […]
This week Microsoft sent emails to US advertisers stating that Bing is beginning to power Yahoo natural search results: This week, Bing will begin powering organic search results on Yahoo! Search for the English language in the United States and Canada. This only affects natural search, not paid results at this time. Microsoft is still […]
According to TechCrunch, the Yahoo Publisher Network is being shut down. Participants are being directed to Chitika as an alternative. Yahoo Publisher Network can be thought of as Yahoo’s version of Google AdSense, a program that allows website owners to easily display and gain revenue from ads. This change primarily affects publishers of ads, not […]
Microsoft and Yahoo! have received regulatory approval for their “search alliance” in which Microsoft will provide search and advertising on Yahoo’s websites. Details are being revealed at http://advertising.microsoft.com/search-alliance/home. Advertisers do not need to take any actions right now, as the integration is not likely to take place before late in 2010, and we assume that […]
Over the last few months, Google has been rolling out new consumer services and features at an ever increasing rate. One of their latest additions, “Favorite Places on Google“, poses a direct threat to local business directory and review sites like Yelp. Yelp has grown exponentially since its launch in 2004 to become today’s titan […]
A week ago Yahoo announced a new feature/report for Yahoo Sponsored Search advertisers, the Ad Delivery Report. In short, it’s a report that tells you where your ads are being shown across Yahoo’s (vast) network, along with performance data. It’s a helpful report to run, and discloses just how many different sites Yahoo places your […]
Microsoft and Yahoo! have announced a complex agreement in which Bing will provide natural and paid search results to Yahoo! properties, and Microsoft will have access to Yahoo!’s technology. Yahoo! will provide the salesforce for premium search advertisers. Self-service paid search (this is regular old PPC through adCenter and Yahoo Sponsored Search) will be handled […]
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