Turning off Personalized Search in Google

Google’s Personalized Search feature might be useful sometimes, but if you’re evaluating search engine rankings for an SEO project. Ideally you would be able to turn this capability off until you wanted to use it again, however the current instantiation only allows you to turn it off on a query-by-query basis, so your only option is to remove it from your Google Account entirely.

To remove Personalized Search, you can either go to this page or go into your Google Account and click on “edit” next to “My Services”. From there you will be able to delete Personalized Search.

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