Updated Business.com PPC Program
Business.com recently undertook a significant redesign of their PPC program. They have abandoned the old points-based system for a straight bid-for-position model. Other significant improvements include:
- Users now have complete control of their campaigns and can make changes quickly and easily.
- Better organization of keywords into groups.
- Support for negative keywords.
The biggest negative of this program is the same one that plagues the soon-to-be-replaced Yahoo system: bid for position encourages bid inflation and the volatility that often comes with uninformed participants. We hope that Business.com will eventually combine the bid with the CTR or other success metrics to create more stability and to reward more effective advertisers.
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